And the fourth reason, he added, is the company’s effort to build relationships. “We believe God made
us for relationships,” Boyce said. “Our owners urge us to serve together. That’s at the heart of why we are successful. ”And Defenders isn’t bashful about trumpeting its offerings and virtues. The company, Boyce said, has “an unlimited advertising budget for programs that work. I realize that’s highly unusual not to set a limit on marketing, but that gets back to our testing. ”About half of Defenders’ advertising spend goes to digital and half to traditional media, he said. He declined to say how much Defenders has spent in recent years, only calling it “multi of multi millions
of dollars. ”“You would be surprised by the number,” he said. “It’s very significant.